Harness streaming data for demand forecasting to gain a competitive advantage. Confluent enables predictive analytics for a differentiated customer experience, by providing real-time product demand fluctuations.
Data is a crucial asset for businesses in the digital age, and its importance will continue to grow as the world becomes increasingly data-centric. Companies need to harness and analyze data effectively to gain a competitive advantage: understanding your customers’ behavior and preferences will enable you to meet their specific needs.
Confluent Cloud’s cloud-native data streaming platform helps organizations accurately anticipate fluctuations in demand for products, services, and staff – by taking advantage of curated data.
Anticipate consumer behavior and preferences.
Harness and analyze real-time data effectively.
Improve customer experiences and increase customer loyalty.
Identify untapped markets and launch new products.
This use case leverages the following building blocks in Confluent Cloud.
Terabytes of data flowing through streaming pipelines between Confluent, Elasticsearch, Snowflake, MongoDB, and Snowpipe.
Types of data products that can be readily consumed include: attendance peaks, hotel bookings, airport peak land times, anticipated taxi/rideshare car usage, and restaurant venue attendance.
Stream Governance ensures data quality and security as well as maintains a catalog of discoverable, reusable live data products for teams to leverage.