Leveraging Data Streaming to Reinvent BMW Group’s Omnichannel Sales Journey
今すぐ見る
Thursday, September 12, 2024 10 AM PDT | 1 PM EDT | 10 AM GMT | 10:30 AM IST | 1 PM SGT | 4 PM AEDT
In this webinar and demo, get tips on how to:
- Effectively scale your data streams, boost developer productivity, and open up new revenue channels
- Connect and process millions of events per day across multiple systems within the omnichannel sales journey
- Create data transparency with OpenSearch and real-time analytics
Looking to expand your direct-to-consumer operations with data streaming?
Companies today are aiming to sell directly to consumers to enhance customer satisfaction and build stronger relationships. And BMW Group is no different.
They announced plans to start direct-sales (D2C) operations with its Mini brand in 2024 and their brand sales in 2026. Recognizing the need for 360 data transparency across the customer journey, BMW Group needed to find a way to access real-time data throughout the organization. Enter Confluent. By leveraging the Kora Engine, BMW ensures its Apache Kafka deployments are enterprise-ready.
Register to learn how you can expand your D2C operations and transform your omnichannel customer experiences with data streaming (just like BMW Group did).
Hear (and see a product demo) from BMW Group’s Jakob Henne, IT Product Owner, and Juri Ivanov, Solution Architect.
