MUMBAI, India. – February 23, 2024 – Confluent, Inc. (NASDAQ:CFLT), the data streaming pioneer, today announced its partnership with Mumbai Indians women's team as Technology Partner. As a partner, the Confluent logo will be proudly displayed on the lead arm of Mumbai Indians’ match and training kits, in stadium signage and in multiple avenues to build on the partnership.
Rubal Sahni, Area Vice President and Country Manager for India at Confluent explained, “Real-time data drives modern experiences, creating exceptional customer experiences and unlocking innovation across every sector of the economy, including sports. Cricket, a beloved sport in India, sees extensive use of data for real-time analytics, statistics, video streaming, predictions, food deliveries, ticket sales, sports betting, and travel to the game. I am delighted that Confluent is sponsoring the Mumbai Indians this season and am confident that the team will continue to rock the world and defend their title!”
“As one of the first cricket teams to adopt data and technology that enable better strategy and optimum utilization to deliver results on and off the field, Mumbai Indians is glad to have Confluent join us in this journey. The partnership with Confluent gives them the opportunity to engage with our fans across the world, helping build brand narrative and as a partner who will be able to leverage the potential of the Mumbai Indians platform," said a Mumbai Indians spokesperson.
“Women’s cricket has risen hugely in popularity over the last decade, and we are delighted to join the Mumbai Indians #OneFamily. Our mission to help organizations set data in motion will continue to change the sports industry with new ways of engagement that fans cherish. I wish the Mumbai Indians all the best for the upcoming season!” said Kamal Brar, Senior Vice President, APAC, Confluent.
The Mumbai Indians begin their 2024 season against the Delhi team at M Chinnaswamy Stadium in Bengaluru on Friday, 23 February 2024.