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In this session we delve into the dynamic world of data streaming at JioCinema. This talk will unravel the various use cases where data streaming plays a pivotal role in transforming user experiences and content delivery. The talk will address the challenges encountered while ingesting an astonishing 10M+ messages per second and elucidate the valuable lessons learned from scaling Kafka to meet these demands. Additionally, we will explore the intricacies of ingesting data at scale and how Kafka's versatility caters to diverse use cases within JioCinema, enhancing our analytics, user insights, and content delivery mechanisms.