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Globe Group Slashes Infra Costs and Fuels Personalized Marketing with Confluent
“On top of the features and capabilities of the platform, partnership has played a key role in our decision to use Confluent…The Confluent team…made sure we had all the information and tools we needed to make our event-driven transition successful.”
Challenge
Globe Group’s batch-based processing was holding them back from accessing the real-time data they needed to drive personalized marketing campaigns.
Solution
Globe Group made the leap to an event-driven architecture with Confluent Cloud, replacing their batch-based systems with real-time processing capabilities.
Results
- Real-time streaming and processing
- Improved targeted marketing campaigns
- Improved platform reliability with 99.99% uptime SLA
- Cost savings from lower infra costs and reduced manpower expenses
Telecom titan, Globe Group, is focused on accelerating digitization and connectivity in the Philippines. But their batch-based processing systems and lack of access to self-service data was slowing them down, making it difficult to harness real-time data and create the targeted marketing campaigns they needed to reach their customers.
Globe Group confronted these challenges head-on, making the leap to an event-driven architecture powered by Confluent’s fully-managed, cloud native data streaming platform. Now the company has access to enterprise-grade governance tools that have simplified the way they share and consume data. As a result, they’re now running hyper-personalized marketing campaigns fueled by real-time data and robust analytics. Oh – and did we mention they’ve also managed to cut back on the infrastructure costs needed to run their Kafka environment?
More Customer Stories
Homepoint Sets Data in Motion to Streamline Loan Processing with Confluent
Humana is at the forefront of an industry-wide effort to raise health outcomes and create the best possible patient experience while keeping costs in check through improved interoperability
Instacart adopted Confluent to dramatically scale its data systems as they gained half a million new customers in mere weeks when Covid-19 struck.